0m 0s: longueur
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A 30 second commercial intended to be aired during television programs that both target a teenage audience and have demonstrated high levels of sexual content involving teenage characters. The commercial is intended to inspire conversation between adolescent television viewers and their parents about the degree of realism present in TV programming in an effort to counteract the effects of Gerbner's cultivation theory, namely the distortion of youths' perceptions of reality as a result of exposure to television media.