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This is the 2nd episode in the audience theory series. sometimes known as mean world syndrome. Hypodermic needle theory http://youtu.be/a-toj0weAEM Two Step Flow http://youtu.be/hFpBLeOHfxs Cultication theory http://youtu.be/7hKaIeAi7OI Reception theory http://youtu.be/gJd1rkDoURA college students experiments: Dominick, Joseph R. (1990): The Dynamics of Mass Communication. New York: McGraw-Hill criticisms Boyd-Barrett, Oliver & Peter Braham (eds.) (1987): Media, Knowledge & Power. London: Croom Helm other useful links: Charlie Brooker - https://www.youtube.com/watch?v=PR7is9xDkPk https://www.youtube.com/watch?v=ylhqasb1chI https://www.youtube.com/watch?v=Vw9DsOA1Y-w special thanks to: Kevin MacLeod (incompetech.com) for "Funk game Loop" the funky music track Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/