vue - CULTUVATION THEORY AND BEHAVIORISTIC THEORY

Cultuvation Theory and Behavioristic Theory 1. CULTUVATION THEORY Cultivation Theory (Cultivation Theory) is one of the theories that try to explain the relationship between communication media (in this case television) with violence. This theory was put forward by George Gerbner, former Dean of the Faculty (High School) Communication Annenberg University of Pennsylvania, who is also founder of the Cultural Environment Movement, based his research on television viewing behavior associated with the material range of television programs in the United States. Cultivation theory basically states that addicts (spectators heavy / heavy viewers) television building excessive belief that "the world was very scary." It is due to their belief that "what they see on television," which tends to present many violent events is "what they believe happened also in everyday life". 2. BEHAVIORISTIC THEORY According to behavioristic theory, learning is a change in behavior as a result of the interaction between the stimulus (stimulus) and response (response). In other words, learning is a form of change experienced by students in terms of its ability to behave in a new way as a result of interaction between stimulus and response. A person is considered to have learned something if he can show changes in behavior. According to this theory the most important thing is the input (feedback) in the form of stimulus and output (output) in the form of a response. According to these theories have, what happens between stimulus and response is not considered important because unobservable and can not be measured. Which can be observed only stimulus and response. Therefore, whatever the teacher (stimulus) and what is produced students (response), it must be observed and measured. This theory prefers measurement, because the measurement is an important thing to see a change in the behavior tungkah. Other factors are also considered important factor is strengthening. Reinforcement is anything that can strengthen the onset of response. When strengthening diitambahkan then the response will be stronger. So also when reinforcement is reduced then responpun will be strengthened. Thus, strengthening an important form of stimulus is given (added) or eliminated (reduced) to allow for response.