vue - Erick Rajaonary, Entrepreneur, Madagascar

Meet Erick Rajaonary, entrepreneur and founder of "Guanomad" - a company producing organic fertilizer based on bat droppings in Madagascar's caves. "Guanomad" fertilizer helps to develop Madagascar's agricultural sector, while local communities benefit from extraction royalties. Guanomad exports some 50% of their production, and uses WIPO's Madrid system to protect their trademarks abroad. More on the Madrid system: http://www.wipo.int/madrid/en/ More on Guanomad : http://www.guanomad.com By Jean-François Arrou-Vignod for WIPO.