vue - Food, the brain & sensory illusions | Alejandro Salgado Montejo | TEDxOxford

This talk was given at a local TEDx event, produced independently of the TED Conferences. What is taste? Drawing from his experience in neuroscience, Alejandro Salgado-Montejo argues that the traditional identification of a food's taste with smell or flavour is outdated. The brain creates our reality, so to really understand how we experience the world we must study how the brain integrates sensory information from a plethora of sources. This has implications for the amateur cook: e.g. Salgado-Montejo shows how to use music to make your food taste more bitter. Alejandro Salgado-Montejo is a researcher at the Crossmodal Research Laboratory at Oxford University and co-founder of neuroscience consulting firm NeuroSketch. His interests include understanding how sensory information can communicate pleasure and emotion and applying these findings to food science, consumer research, and decision-making. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)