vue - Inoculation and Cultivation Theory - Hisyam Ihsan

I'm Hisyam Ihsan (E31114316). I'm Communication Science Student in Social and Political Faculty of Hasanuddin University, Makasaar, South Sulawesi, Indonesia. In this Video I'll show you a simulate of Inoculation Theory and Cultivation Theory. The inoculation theory was proposed by McGuire in response to a situation where the goal is to persuade someone not to be persuaded by another. The theory is a model for building resistance to persuasion attempts by exposing people to arguments against their beliefs and giving them counter arguments to refute attacks. The theory therefore offers mechanisms by which communication is used to help people defend their beliefs. The cultivation theory was proposed by George Gerbner. It is one of the core theories of media effects. According to the theory, people who watch television frequently are more likely to be influenced by the messages from the world of television. The influence goes to such an extent that their world view and perceptions start reflecting what they repeatedly see and hear on television. Television is,therefore, considered to contribute independently to the way people perceive social reality.