27m 14s: longueur
1652Nombre de vues
2Évaluation

A lecture designed to accompany Chapter 2 in Mass Communcation: Living in a Media World by Ralph Hanson. Table of Contents: 00:51 - Rise of Mass Society 01:47 - Direct Effects Model 03:25 - People’s Choice Study & the Limited Effects Model 04:20 - People’s Choice Findings 06:11 - Types of Media Effects 07:19 - Message Effects 09:06 - Medium Effects 16:00 - Theories of Media and Society 20:16 - Cultivation Analysis 21:22 - Uses and Gratifications 21:42 - Uses and Gratifications 23:17 - Herbert Gans: Basic Journalistic Values 23:35 - Herbert Gans: Basic Journalistic Values 24:13 - Herbert Gans: Basic Journalistic Values