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Monster Truck using for cultivation in villages. Monster truck : A monster truck is a vehicle that is typically styled after pickup trucks' bodies, modified or purposely built with extremely large wheels and suspension. They are used for competition and popular sports entertainment and in some cases they are featured alongside motocross races, mud bogging, tractor pulls and car-eating robots. A monster truck show sometimes involves the truck crushing smaller vehicles beneath its huge tires. These trucks can run up and over most man-made barriers, so they are equipped with remote shut-off switches, called the Remote Ignition Interruptor (RII), to help prevent an accident if the driver loses control at any time. At some events, only one truck is on the course at a time, while most feature two drivers racing each other on symmetrical tracks, with the losing driver eliminated in single-elimination tournament fashion. In recent years, many monster truck competitions have ended with a "freestyle" event. Somewhat akin to dressage with giant trucks, drivers are free to select their own course around the track and its obstacles. Drivers will often try "donuts", wheelstands and jumps during this segment. Additional items for the drivers to crush, usually including a motor home, are frequently placed on the track specifically for the freestyle event. Other obstacles sometimes placed on the track include school buses and small airplanes. Source link : http://en.wikipedia.org/wiki/Monster_Truck Cultivation theory is a social theory which examines the long-term effects of television. "The primary proposition of cultivation theory states that the more time people spend "living" in the television world, the more likely they are to believe social reality portrayed on television."[1] Cultivation leaves people with a misperception of what is true in our world. Developed by George Gerbner and Larry Gross of the University of Pennsylvania, cultivation theory derived from several large-scale research projects as part of an overall research project entitled 'Cultural Indicators'. The purpose of the Cultural Indicators project was to identify and track the 'cultivated' effects of television on viewers. They were "concerned with the effects of television programming (particularly violent programming) on the attitudes and behaviors of the American public."[2] Gerbner asserts that the overall concern about the effects of television on audiences stemmed from the unprecedented centrality of television in American culture. "The theory clearly posits that the cultivation effect occurs only after long-term, cumulative exposure to television. "[1] He claimed that because TV contains so much violence, people who spend the most time in front of the tube develop an exaggerated belief in a mean and scary world. "[3] He posited that television as a mass medium of communication had formed into a common symbolic environment that bound diverse communities together, socializing people into standardized roles and behaviors. "Today, the TV set is a key member of the household, with virtually unlimited access to every person in the family."[3] He compared the power of television to the power of religion, saying that television was to modern society what religion once was in earlier times. Cultivation Analysis is a positivistic theory, meaning it assumes the existence of objective reality and value-neutral research.[4] A study conducted by Jennings Bryant and Dorina Miron (2004), which surveyed almost 2,000 articles published in the three top mass communication journals since 1956, found that Cultivation Analysis was the third most frequently utilized theory, showing that it continues to be one of the most popular theories in mass communication research.