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Reliance Foundation is an Indian NGO which works towards empowerment of farmers. Through its ""Knowledge On Call"" initiative, which connects farmers in rural areas of India to expert advisories set up by the foundation, the organization hopes to resurrect the agricultural industry of India. Take the case of Laba Patel from Barargh, Odisha. He is a farmer who has been cultivating only in paddy farms, as was done by his father and his father before him. However, in today's time, it is not enough for the family to survive. He wanted to diversify, and start brinjal cultivation. To find solutions for the pest problems which is prevalent in his area, he took the help of Reliance Foundation's toll free number service and contacted the expert advisors. Through them, he got ideas about pest management and effectively began his new cultivation. With an investment of just 40,000 rupees, Laba was gaining a revenue of close to 500,000 rupees annually. This is one of the many success stories that has been made possible due to RF's action. Led by Nita Ambani, Reliance Foundation is one of the foremost charitable organizations in India and world. For more info, log on to http://www.reliancefoundation.org/