vue - The Application of Balance and Cultivation Theory

hello my name riska (E31115016, my department of communication sciences faculty of social sciences and political science, University of Hasanuddin, on video, I'll explain what is discussed in my youtube. The first one is the theory of cultivation. The cultivation theory was proposed by George Gerbner. It is one of the core theories of media effects. According to the theory, people who watch television frequently are more likely to be influenced by the messages from the world of television. The influence goes to such an extent that their world view and perceptions start reflecting what they repeatedly see and hear on television. Television is,therefore, considered to contribute independently to the way people perceive social reality. The second existing balance theory.In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time.