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The Innovation Community Youth and Agriculture, led by OXFAM, started a trajectory to promote farming among youngsters in the summer of 2014. Young entrepreneurs participated in a contest leading to the selection of three 'agripreneurs' who entered in an ambassador trajectory, publically promoting agriculture amongst youth. This 'Youth Ambassador Event' included a call for applicants targeted at young farmers, who received training sessons at the University in Bogor. Watch a short video for an impression of the activity.